Walt Disney Co. will start the job of rebuilding its profit-making parks business that has lost 1 billion USD due to the short-term shutdown of businesses.
On Tuesday, Disney declared that it would reopen its Shanghai Disneyland park on May 11. Though, the requirement is that the number of visitors will be limited, and social distancing methods will be applied on all rides and eateries.
The plans provide a glance at how the company – which in prior quarters generated a third of its profits from parks, experiences and consumer products – will improve from the pandemic.
Disney CEO, Robert Chapek, informed the press that the reopening will be done in a phased approach. They will use an advanced reservation and entrance system to put limits on attendance using monitored guest density. Also, strict health and prevention procedures will be monitored such as use of safety masks, temperature screenings etc.
Executives said they have “restricted visibility” over the timing on when other parks, stores and the company’s cruise line would reopen.
Just two weeks into the shutting down of Disney’s US parks, the company suffered a loss of more than half of the USD 1 billion in second-quarter operating profit. The data was disclosed by Chief Financial Officer, Christine McCarthy.
To manage up with the loss, Disney granted leave of nonattendance to more than 120000 staff members in April 2020. News has it that Disney would not reopen its enterprise only at destinations where it would not suffer losses.
In China, Disney officials explained, the company will take it slow to test new ideas. Visitors at the Shanghai Disneyland will be needed to purchase admission tickets valid on a chosen date only, and annual pass holders will need to make a booking prior to arrival.
At the Disney Parks, all the rides, tourist queues and restaurants will adhere to social distancing guidelines. Workers and guests will have to wear masks which the latter can take off while eating.
All the guests will be temperature screened and the park will make use of government-issued Shanghai Health QR code, which is a Chinese contact tracing and early detection system. Furthermore, the park properties will be sanitised and cleaned repeatedly.
Agreeing to a news agency, guests at the Disney Park in Shanghai could be notified via app or a technology about their turn to take the ride or enter the eatery for dining, just for the sake of preventing queues.
Shanghai Disney Resort, also showcasing Shanghai Disneyland theme park and other businesses, draws as many as 80000 tourists per day. The Chinese government had agreed to put the cap on the number by limiting the entry to 24000 guests per day. Though, the Disney Parks are preparing to bring the number further down to experiment with more news procedures.