Saudi Arabia presents a drive to boost Hajj, Umrah travel

Saudi Arabia’s King Salman bin Abdulaziz, with the follow-up of Crown Prince Mohammed bin Salman, has presented the Heartening Hajj & Umrah Experience programme, one of the most significant Vision 2030 programmes.

With the strong objective of attaining 30 million Umrah visitors annually by 2030, the programme’s objective is to accomplish a considerable leap in every service provided to visitors of Saudi Arabia, whether approaching for Hajj, Umrah, or only to experience the unparalleled Islamic and national heritage in the Kingdom.

The programme’s approach is to offer spiritual completion and unforgettable experience, at the fingertips of all Muslims worldwide. “The Kingdom of Saudi Arabia takes its accountability of holding the two holiest sites for all Muslims with the greatest care and devotion,” Dr Muhammad Saleh bin Taher Benten, chairman of the programme’s committee stated. “With this enormous responsibility, during the policy planning phase, we left no stone unturned to understand an in-depth understanding of our present challenges,” Dr Benten added. “This comprised field inquiries and research of more than 192 touch-points for our visitors, size modelling for the urban infrastructure, and the main primary customer investigation done in this area, reaching out in-person to more than 20,000 people in 135 cities in more than 20 countries everywhere to know their needs, wants, and present challenges in visiting the Kingdom.”

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The programme’s strategic initiatives start at the entrance way of Saudi Arabia’s visitors– rationalization and introducing a whole e-visa process that starts and ends for them in the ease of their own homes.

The Enriching Hajj & Umrah Experience programme is also working on a complete online platform that acts as a one-stop workshop for everything a tourist might need, from knowledge about the Kingdom’s rich Islamic heritage to booking every feature of their trip.

The programme has a whole set of initiatives that are devoted to inspiring the experience of all visitors, through conserving and developing more than 40 Islamic and historical heritage locations.

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