To boost the tourist footfall from China, Kerala has become the first Indian state to partner with the China Ready programme, which has already been performed in 48 countries. Kerala Tourism has united hands with Welcome China, a government certified initiative that works to help travel and tourism engage significantly with China.
This is part of the state’s tourism promotion plans. In this respect, a destination review from Chinese tourists’ perspective to determine the attractiveness of the destination initiated in Alappuzha, Thekkady, Munnar and Kochi, and went on till 5 October.
Newly, a workshop for travel and tourism trade was held as part of creating a marketing strategy to entice the Chinese tourists. It was joined by 40 leading tour operators and hoteliers of the state. Kerala Tourism has apparently offered INR 12,00,000 (USD 16943.05) for the audit, workshop and for offering inputs for the next one year.