Here are Indian ready-to-wear labels you can shop from

With the world looking at helping local businesses, now is the time to readjust our shopping habits to a new mindful approach. Lately, Instagram rolled out a new “Support Small Business” sticker in stories just in time as the campaigns begin to revive world over. At the Same Time, Prime Minister Narendra Modi declared that it is “time to become vocal for our local products” in his nationwide address, encouraging people to support make those products get a global platform.

It does not hurt to discover some contemporary read-to-wear fashion labels that could help Indian entrepreneurs. Chunks by such labels should sit in your closet, next to trend-based, fast-fashion pieces by household names like Zara, Mango, H&M and many more. So, when the time is right—optimistically soon—and you can begin getting up your new shopping lists, think about these homegrown fashion brands accessible online for a fresh attire in the upcoming months.

1. Koai

Creative director Anugrah Chandra’s print-focused label, Koai, gives the ancient Indian fabric technique of Dabu print to modern-day wardrobes. The ready-to-wear outfits are dipped in cheerful, diverse graphics on lush fabrics ranging from pure silk, chiffon, georgette to satin. Select from botanical-inspired or symmetrical prints to give your collection a resort-ready update with soft blouses, bustiers, breezy dresses, customized jackets and co-ord sets.

How to shop: The outfits are accessible in multi-brand stores across the country and online at

2. Urban Suburban

Established by three sisters, Gujarat-based Urban Suburban is a one and only shop for budget-friendly printed slip dresses, bohemian maxi dresses and versatile divides. To modernize your attire with outfits you can wear repeatedly, look to the label’s razor-sharp blazers, playsuits and draped dresses that can double up as evening wear.

How to shop: Buy the outfits via Instagram and online at

3. Nori

At Nori, you will discover a high-fashion aesthetic in ready-to-wear pieces to make your closet truly seasonless. Search through the label’s highly detailed dresses, customized trousers, uneven skirts, printed blouses, playsuits and much more. For a further updated look, look to the white bodysuit with under-bust piping or digital print outfits.

How to shop: Place your requests and enquiries on their Instagram handle and get updates on brand-new stockists.

4. Basque

Mumbai-based Basque presents a set of timeless basics designed to transcend seasons and trends. Their modern outfits will feel at home wherever you travel in world, be it their Parisian-style leather overlay skirts, pants and knit sweaters or California-motivated capri shorts and straight-fit blazers.

How to shop: Visit or place your orders and enquiries on their Instagram handle.

5. Somya Goyal

For Delhi-based Somya Goyal’s eponymous label, the whole thing lies in the details. The handmade outfits are deep-rooted in a minimalist aesthetic, laced with textured details. Think silk crepe dresses with sharp details, fabricated evening jackets with cord embroidery and coat dresses with statement sleeves. Mix Up your wardrobe basics with high-end elements from the label to re-wear over multiple seasons.

How to shop: Place your requests and reviews on their Instagram handle and get updates on brand-new stockists.

6. Virsheté

Vir Shete’s fashion bold ready-to-wear brand is for someone who likes to play with proportions and form. The label’s spring/summer 2020 collection features highly tailored outfits like flaring trousers with faux-leather waistband and signature mark gold hardware. Similarly find colour-blocked tops, jackets and dresses in fluid silhouettes complete with various textures and functional details.

How to shop: Visit or place your requests and questions on their Instagram handle.

7. Mannat Gupta

Mannat Gupta’s spring/summer 2020 edit is a surge of colour and remembrance of prints. The label takes a contemporary approach to local dyeing in shades of pink, lilac and blues. Their feminine full-length dresses with slits and overlap details make for perfect light-weight evening wear, or renew your workwear wardrobe with flaring trousers, embroidered blouses and structured A-line dresses.

How to shop: Place your orders and questions on their Instagram handle and get updates on new stockists

Read more about the fashion trends at DivertLife!

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